The filmmaker Jack Hancock-Fairs, hugging a brown cow while sitting on the grass

Films That Make a Difference

About

Humane Productions was founded by filmmaker and YouTube content creator Jack Hancock-Fairs, known as Humane Hancock on YouTube. Jack is a passionate filmmaker and animal advocate dedicated to creating compelling content that challenges perspectives, reduces animal suffering, and inspires meaningful change.

His work explores topics such as factory farming, farmed animal suffering, wild animal suffering, speciesism, and effective altruism.

With over 3 million views on his YouTube videos about animal ethics, Jack is now directing his debut feature documentary, The Dying Trade—a deeply personal exploration of his relationship with his father, a slaughterhouse worker.

Beyond filmmaking, Jack is recognized for his efforts to bring awareness to wild animal suffering within the animal advocacy movement.

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The Dying Trade

Jack, a passionate animal advocate, grew up with a father who works as a slaughterhouse worker - the last link in a family tradition spanning generations. Their opposing views on the meat industry have long remained unspoken. But when an undercover investigation forces the issue into the open, Jack embarks on a journey to uncover the truth.

‘The Dying Trade’ film trailer

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